Jun 09 2020
Media Coverage

B+C: TV Viewership Data Shows Linear Dropping to Pre-Quarantine Levels

Viewing of broadcast and cable TV spiked as people stayed home to slow the spread of COVID-19. According to VideoAmp’s TV viewership data, those numbers are now coming back to pre-quarantine levels. There are many factors that can contribute to the drop, like the change in weather and re-opening of various states.

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The Competitive Metrics That Matter Most

A live walkthrough of competitive reporting inside VXM™ Ads — share of voice across the set, audience reach against any competitor, and the read most teams are missing.

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