The Weather Channel Strikes Upfront Deals Entirely on VideoAmp Currency

Excerpts from article originally published by Ad Age‘s Jack Neff

Allen Media Group’s The Weather Channel completed this year’s upfront entirely using VideoAmp currency, making it the first media company to achieve full acceptance of the Nielsen rival for trading, the company announced today.

“The Weather Channel is very proud to be the first network to transition to VideoAmp, proving that reliable big data measurement is the future of the television industry,” said Byron Allen, founder and chairman-CEO of Allen Media Group, in a statement. “We made the move at the start of the upfronts because our clients deserve much stronger data. VideoAmp allows us to better serve our clients by showing the efficacy and return on investment our audiences and content deliver.”

“The Weather Channel moving its entire upfront to VideoAmp currency is a massive testament to their commitment of increasing the value of media for their advertiser clients and viewers,” McCray said in a statement.

“We fully support The Weather Channel’s move to VideoAmp as their primary currency and being able to demonstrate to our clients the improvement of measurement and efficacy against their media campaigns,” said David Campanelli, executive VP and chief investment officer of Horizon, in a statement.