Jonathan Steuer Talks to Beet.TV on Launch of “TV Data Initiative”

VideoAmp’s EVP of TV Strategy and Currency, Jonathan Steuer, sits down with Jon Watts, Executive Director of The Project X Institute, on the launch of the “TV Data Initiative”. The initiative is designed to look at the opportunities presented by data to super-charge the TV ad market for years ahead.

Check out the full interview

Source: Beet.TV

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