How the Big Measurement Companies Actually Measure Up

To give marketers and publishers a breakdown of the current TV landscape around measurement and currency, Adweek reached out to several of the top names in the field, asking them to tell their stories in their own words. Check out VideoAmp’s profile below from Adweek’s round-up:

VideoAmp
Year founded: 2014

Key partnerships: Publishers like Paramount, Warner Bros. Discovery and Disney, major holding companies including Omnicom Media Group, Dentsu and GroupM, and digital platforms like YouTube, Amazon and Meta.

Biggest innovations in past year: Implemented Privacy Enhancing Technologies (PETs) and partnered with major publishers NBCU and Disney to create data cleanrooms to unlock the full potential of first-party data while maintaining consumer privacy. Bought and integrated omnichannel media optimization company Elsy, enabling advertisers to leverage big data to optimize media investments with the help of powerful algorithms. 

Why marketers and publishers should work with the company: “VideoAmp is an advertising platform that powers the entire advertising ecosystem, allowing media buyers to see greater returns on their advertising dollars, media sellers to generate more revenue from their content, and consumers to benefit from a more enjoyable and relevant ad experience,” said Ross McCray, VideoAmp CEO.

What sets it apart from peers: “What differentiates VideoAmp is the one-stop shop we’ve created for our clients and how that increases the value of advertising for both buyers and sellers. Providing measurement solutions alone will not allow advertisers to extract the most ROI and sellers to maximize the yield of their inventory in the most efficient way. We provide a full suite of solutions that includes media planning, strategy and research, budget management, activation integrations, data management, optimization, planning and currency. … The other way we differentiate is through our unique relationships with agency holding companies who license our APIs and data and planning tools to build out their own proprietary solutions,” said McCray.