Media Coverage Archives

Apr 10 2023 Media Coverage

How the Big Measurement Companies Actually Measure Up

Article originally published by ADWEEK

Mar 20 2023 Media Coverage

Warner Bros. Discovery Teams With VideoAmp and Comscore as Currency Providers

Article originally published by ADWEEK

Mar 10 2023 Media Coverage

Disney Sells Out Ad Inventory for 95th Oscars With Pricing Slightly Down

Article originally published by ADWEEK

Mar 09 2023 Media Coverage

VideoAmp Hires Its First CMO as Ad-Measurement Race Heats Up

Article originally published by The Wall Street Journal

Nov 01 2022 Media Coverage

Four Questions For Michael Parkes, President VideoAmp

Article originally published by Forbes

Jun 21 2022 Media Coverage

TelevisaUnivision and VideoAmp Bring Representation to Data in New Partnership

Article originally published by Adweek

May 10 2022 Media Coverage

Future Proofing Representation in Measurement Means Jettisoning Legacy Mindsets and Methodologies

Article originally published by Broadcasting + Cable

Apr 19 2022 Media Coverage

VideoAmp Acquires Elsy To Make Using Alternate Currencies Easier

Article originally published by Broadcasting + Cable

Apr 08 2022 Media Coverage

WarnerMedia, Interpublic Group Will Test Three New Audience Measures

Article originally published by Variety

Apr 08 2022 Media Coverage

eMarketer Report: Ad Measurement 2022

Article originally published by eMarketer