The Way We're Unlocking the Future of Measurement with Clean Rooms
Clean rooms are a flashy phrase across the advertising industry- but how do they actually work and why does it matter? Josh Hudgins, EVP of Product at VideoAmp, took the virtual stage with Dave Krenn, VP, Data Advancement & Vendor Enablement, Advanced Advertising, Paramount, to highlight the real world applications that data clean rooms solves for, and what the future of a more privacy compliant approach to measurement means.
"Clean rooms make all of what we do around advanced advertising faster and more efficient.”
VP, Data Advancement & Vendor Enablement, Advanced Advertising, Paramount
- With privacy and security top of mind, data clean rooms enable more granular precision of analyses on joint datasets.
- Clean Rooms aren’t a silver bullet. They require robust data, rigorous methodologies and best-in-class identity to produce accurate measurement without sacrificing privacy.
- Clean rooms have evolved to serve the entire campaign lifecycle, with identity being at the core of this ecosystem.
Rewatch The Way
Stay in the Know
Do you have questions for our team or want to learn more about the future of privacy and measurement? Sign up for our series and never miss The Way!