Design isn’t about trends, software, enterprise platforms or technology. It’s about people, and it always has been. (Spoiler alert: That’s never going to change.)
From our organizational structure to our processes, we are most definitely — and very proudly — a little bit different. The Design Team defines, crafts and unifies all visual and tactile brand elements with an equal seat at the table, alongside all other disciplines. That makes us different.
The Design Team aims to be perfectly positioned to drive our brand story, culture and vibe across every endpoint the company leverages. Doing so requires an alignment that comes from five core design tenets.
Design is about communication. The most effective way to communicate is simply, concisely and in a language that people can easily understand.
The humans on the other side of the screen deserve to be well catered to and made to feel comfortable. We are their champions. Nothing less.
Decoration is clutter. We owe our users an efficient, beautiful and elegant solution where they can concentrate, find what they need quickly and move on with their lives.
Do it. Break it. Fix it. Break it again. Rinse. Repeat. We ideate, iterate and test at a swift pace because our design work benefits from direct feedback and testing.
Every color, every pixel and every step in a workflow matters — padding, fields, verbiage, everything — and must be considered, respected and correct.
The simple truth is this: You are what people perceive you to be. The primary role of the Marketing Communications Team is to envision, craft and tell our story to the world.
Through user-focused design, we make the complexities of the advertising industry more accessible. Our goal is to empower end-users through intuitive interface design that runs parallel to their existing workflows and mental models.
Supporting multiple departments, the Internal Brand Team is fueled by our brand values, shaped by the culture of the company and makes sure we stay true to who we are.
The Product Research Team seeks to understand our users — who they are, how they think and where they work – and ensure that their experiences and feedback are at the center of VideoAmp’s product development process.