US Privacy Notice
Additional Disclosures for Individuals in Certain US States
This notice contains additional information for residents of certain US states that have their own data privacy laws and regulations, including the California Consumer Privacy Act (“CCPA”). This notice should be read in conjunction with our Privacy Policy.
Personal Information We Collect, Use and Disclose
As described in more detail in our Privacy Policy, to provide our Services and the Company Offerings, we utilize (i) personal information collected directly by the Company Offerings (“Collected Data”), (ii) personal information provided to us by or on behalf of our Customers (“Customer Data”), (iii) personal information that we license from third parties (“Licensed Data”), and (iv) audience segments created by or on behalf of our Customers from Licensed Data (“Segment Data”). We also collect information about visitors to our Site and potential and existing Customers who interact with us or access our Services, including our Customer-facing portals and dashboards through which they access Company Offerings (together, “Site Data”).
The table below describes the categories of personal information that we collect (and have collected during the last 12 months), the categories of sources, and business or commercial purposes that we use such personal information. For additional information regarding the specific purposes for which we collect and disclose your information, and our retention of personal information, please see the relevant sections of our Privacy Policy.
| Categories of Personal Information | Categories of Sources | Business/Commercial Purposes |
|---|---|---|
| Identifiers (such as a unique personal identifier, an online identifier (e.g., a device ID or a mobile advertising ID, media identifiers), or an internet protocol address) | Collected Data: we collect such information directly from consumers when they visit a website or views an ad where the Company Offerings are enabled, including a website operated by one of our Customers, or advertisement displayed in connection with the Company Offerings. Customer Data: we receive such information directly from our Customers or third parties on behalf of our Customers. Licensed Data: we receive such information from data licensors. Segment Data: identifiers are included within such data, which is created by or on behalf of our Customers from Licensed Data (which we receive from data licensors and, if directed by Customers, from Collected Data and/or Customer Data and, if directed by Customers, from Collected Data and/or Customer Data) Site Data: we collect such information automatically directly from individuals when they visit the Site or otherwise interact with us. | As detailed further in the Privacy Policy, we use such information to provide our Services and Company Offerings. This includes the following business/commercial purposes: (i) To establish connections among consumer’s web browsers and devices for the purpose of identity resolution services, targeted advertising, analytics, measurement, planning, and reporting services to our Customers (collectively, “Cross-Device Linking”). For instance, we analyze information collected about consumers to evaluate the probability and nature of connections between devices and Identifiers, for the purpose of providing our Customers and Business Partners with associations between device identifiers, for use in ad measurement, marketing, analytics, research, and advertising purposes. (ii) To infer a particular consumer’s interests based on their online activities over time. (iii) To create audience-segments for use by Customers for targeted advertising purposes. (iv) Provide measurement, attribution, impression, ad delivery and other reporting or analytics services to our Customers. (v) For internal purposes, including to monitor and analyze how our Customers use the Sites and Company Offerings, to perform analytics on our Site, to provide customer service, and to maintain and improve our products and services, including the Sites and Company Offerings. (vi) For marketing purposes, such as sending promotional emails that will alert Customers of new services, features, or enhancements to the Company Offerings and Sites. (vii) For communication purposes, such as to send administrative messages and other general announcements, to respond to Customer requests to perform an activity in connection with a Customer’s use of any of the Site, or otherwise to contact Customers when necessary. (viii) For VideoAmp’s legal, compliance and security-related purposes. |
| Characteristics of protected classifications under California or federal law (such as gender, ethnicity, and age) | Licensed Data: we receive demographic information from data licensors such as gender, ethnicity and age, but data licensors do not tie this data to personally identifying information that directly identifies a specific individual consumer Segment Data: such personal information is included within such data (which is created by or on behalf of our Customers from Licensed Data) | |
| Commercial information (such as payment and billing information from our Customers, records of the products Users purchased) | Collected Data: we collect such information directly from consumers when they visit a website or view an ad where the Company Offerings are enabled, including a website operated by one of our Customers, or advertisement displayed in connection with the Company Offerings. Customer Data: we receive such information directly from our Customers or third parties on behalf of our Customers. Licensed Data: we receive such information from data licensors Segment Data: commercial information is included within such data (which is created by or on behalf of our Customers from Licensed Data and, if directed by Customers, from Collected Data and/or Customer Data | |
| Internet or other electronic network activity information (such as browsing history, search history, information regarding interactions with our Sites and our advertising (including advertisements clicked or viewed), and viewing behavior and other data on devices (including Internet-connected TVs, game consoles, smart phones and other online services)) | Collected Data: we collect such information directly from consumers when they visit a website or views an ad where the Company Offerings are enabled, including a website operated by one of our Customers, or advertisement displayed in connection with the Company Offerings. Customer Data: we receive such information directly from our Customers or third parties on behalf of our Customers. Licensed Data: we receive such information from data licensors. Segment Data: Internet or other electronic network activity information is included within such data (which is created by or on behalf of our Customers from Licensed Data and, if directed by Customers, from Collected Data and/or Customer Data). Site Data: we collect such information automatically directly from individuals when they visit the Site | |
| Geolocation data (such as city, state or zip code, including inferred location from IP address) | Collected Data: we collect such information directly from consumers when they a website or views an ad where the Company Offerings are enabled, including a website operated by one of our Customers, or advertisement displayed in connection with the Company Offerings. Customer Data: we receive such information directly from our Customers or third parties on behalf of our Customers. Licensed Data: we receive such information from data licensors. Segment Data: geolocation data is included within such data (which is created by or on behalf of our Customers from Licensed Data and, if directed by Customers, from Collected Data and/or Customer Data). Site Data: we collect such information automatically directly from individuals when they visit the Site. | |
| Inferences (drawn from any of the other categories of personal information of the information to create a profile about a consumer reflecting, for example, a consumer’s product preferences) | Collected Data: we collect such information directly from consumers when they visit a website or views an ad where the Company Offerings are enabled, including a website operated by one of our Customers, or advertisement displayed in connection with the Company Offerings. Customer Data: we receive such information directly from our Customers or third parties on behalf of our Customers. Licensed Data: we receive such information from data licensors. Segment Data: inferences are included within such data (which is created by or on behalf of our Customers from Licensed Data and, if directed by Customers, from Collected Data and/or Customer Data). | |
| Sensitive Personal Information (such as consumer’s racial or ethnic origin, precise geolocation data, and account login in combination with any required password or credentials allowing access to the Company Offerings through the Sites) | Site Data: we collect account credentials directly from individuals for access to their VideoAmp account and Company Offerings through the Site. Licensed Data: we receive sensitive personal information from data licensors. | To provide access to the Company Offerings through the Sites. To provide our Services and Company Offerings, including where permitted by law, to provide Cross-Device Linking, create audience-segments, analytics, ad delivery, measurement, planning, and reporting services to our Customers. For VideoAmp’s legal, compliance and security-related purposes |
We may also receive publicly available information (including from public databases), aggregated and de-identified information, or take steps to de-identify personal information that we have collected. We do not to attempt to reidentify de-identified information that we derive from personal information, except for purposes or to the extent permitted by applicable law.
Disclosure of Personal Information
We disclose each of the above categories of personal information (as defined in the CCPA) with third parties as part of our provision of the Company Offerings and the Sites, including to our Customers (and, in the case of agency Customers, their respective customers’) and Business Partners pursuant to written agreements, who include digital marketers, ad agencies, web publishers, connected TV providers, demand side platforms, data management platforms, supply-side platforms, and social media networks. Given the broad definition of “sale” and “share” / “shared” under the CCPA, our disclosure of such personal information on behalf of our Customers or Business Partners may be considered a sale or share under the CCPA. We do not have actual knowledge that we have sold or shared the personal information of California consumers under the age of 16.
In addition, as described further in our Privacy Policy, in the past 12 months we have also disclosed each of the above categories of personal information for a “business purpose” to our service providers as necessary to perform services on our behalf, such as hosting service providers, data analytics providers, advertising and marketing service providers, technology consultants, and consumer information verification providers.
Consumer Privacy Rights
Depending on where you reside and subject to certain exceptions, you may have certain rights regarding our processing of your personal information under applicable U.S. state privacy laws. However, these rights are not absolute and may only apply in certain circumstances. For example, when we process information as a service provider, you need to contact whichever company that is the “business” or “controller” for your information to exercise your rights with respect to that information.
- Right to Know / Access. You may have the right to request the categories of personal information we collect, the categories of sources from which we collect it, the purposes for which we process it, the categories of third parties (or in certain jurisdictions, a list of the third parties) to whom we disclose it, and the specific pieces of personal Information that we have collected about you.
- Right to Correct. You may have the right to request that we correct inaccurate personal information maintained about you.
- Right to Delete. You may have the right to request that we delete the personal information that we have collected about you.
- Right to Opt-Out of Sale / Sharing / Targeted Advertising. You may have the right to opt out of the “sale”, “sharing” or processing of your personal information for targeted advertising.
- Right to Limit Use or Disclosure of Sensitive Personal Information. You may have the right to request that we limit the use and disclosure of the sensitive personal information maintained about you.
Exercising Your Rights
You may submit requests to exercise your privacy rights under the applicable laws via any of the following methods:
- By web form, available by clicking the following link: Privacy Rights Request Form
- By toll-free telephone, to: 1 (844) 954-1754
We will not discriminate against you for exercising any of the rights described above. Visitors to our Sites and our Customers may also opt out of the processing of information for targeted advertising by third parties on our behalf by following the instructions set out here.
We will respond to your request consistent with applicable law, including the laws of the state in which you reside. For certain rights, we may need to collect information from you to verify your identity before providing a substantive response to the request, such as your email address or a copy of your government ID. Depending on your location, you may designate, in writing or through a power of attorney document, an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require that the agent provide proof you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. Depending on your location, you may have the right to appeal our decision regarding a request related to these rights by contacting us using the information provided above.
VideoAmp will maintain records of consumer requests made pursuant to applicable privacy laws and how we responded to those requests in accordance with such laws.
CCPA Metrics for Calendar Year 2022
The following metrics are representative of individual rights requests submitted by California consumers for the period of January 1, 2022, to December 31, 2022.
Requests for Right to Know/Access:
| Total Received | Total Complied With | Total Denied* | Average Days to Complete |
| 6 | 0 | 6 | 6.6 |
Requests for Right to Delete:
| Total Received | Total Complied With | Total Denied* | Average Days to Complete |
| 11 | 0 | 11 | 6.6 |
Requests for Right to Opt-Out of Sale/Share:
| Total Received | Total Complied With | Total Denied* | Average Days to Complete |
| 9 | 9 | 0 | 8 |
* Requests may be denied due to various reasons including lack of verification or for other reasons permissible under applicable law.
CCPA Metrics for Calendar Year 2023
The following metrics are representative of individual rights requests submitted by California consumers for the period of January 1, 2023, to December 31, 2023. ^
Requests for Right to Know/Access:
| Total Received | Total Complied With | Total Denied* | Average Days to Complete |
| 7 | 0 | 7 | Mean: 133.6 Median 198 |
Requests for Right to Correct:
| Total Received | Total Complied With | total Denied* | Average Days to Complete |
| 0 | 0 | 0 | Mean: N/A Median: N/A |
Requests for Right to Delete:
| Total Received | Total Complied With | Total Denied* | Average Days to Complete |
| 15 | 6 | 9 | Mean: 126.9 Median: 20 |
Requests for Right to Opt-Out of Sale/Share:
| Total Received | Total Complied With | Total Denied* | Average Days to Complete |
| 12 | 12 | 0 | Mean: 100.2 Median: 17 |
Requests for Right to Limit Use of Sensitive Personal Information:
| Total Received | Total Complied With | Total Denied* | Average Days to Complete |
| 0 | 0 | 0 | Mean: N/A Median: N/A |
^ The metrics also include requests from consumers who did not provide their state of residency, and we were unable to confirm this information ourselves. It is therefore possible that the figures may include non-California consumers.
* Requests may be denied due to various reasons including lack of verification or for other reasons permissible under applicable law.
Contact
If you have any questions or concerns about our privacy policies or practices, please email us at privacy@videoamp.com.
Our corporate headquarters are located at:
12121 Bluff Creek Drive Suite 150 Los Angeles, CA 90094
Last Modified: June 30, 2024