Dec 22 2021

Welcoming Kelly McMahon, SVP of Client Success

Kelly McMahon has joined VideoAmp as SVP of Client Success, Publishers and Platforms. McMahon will report to President, Michael Parkes, and is tasked with building a world class Client Success team, accelerating the growth of VideoAmp’s TV Network, Digital Platform, Publisher, OEM and MVPD customers. 

This is a newly created role as VideoAmp makes significant investments and advancements for their sell-side customers. VideoAmp’s Client Success organization will now be broken out into sell-side and buy-side dedicated teams. Kim Jones, SVP of Client Success, will focus on Brand and Agency clients for VideoAmp. 

“By focusing on specific customer cohorts, our client success teams can get even deeper with clients, providing more customized solutions that get them to their business goals faster and more efficiently,” said Michael Parkes, President, VideoAmp. 

Kelly has spent the last 13 years working in the advertising and adtech industry. For the past eight years, she led operations and client success at SpotX and was a major part of their growth through two successful acquisitions. 

“VideoAmp has seen such tremendous growth and traction over the past year and I couldn’t be happier to join such an innovative company. There is a laser focus on creating a more sophisticated currency framework for the entire industry and I look forward to bringing this mission to life for our portfolio of sell-side customers,” said McMahon.

VideoAmp is on a mission to create a more sophisticated data-driven advertising ecosystem that redefines how media is valued, bought and sold. VideoAmp’s platform unifies audiences across traditional TV, streaming video and digital media with the ability to connect media exposures to an advertiser’s sales. By unlocking new value for the entire landscape, the platform allows the world’s largest advertisers, agencies and media sellers to align on VideoAmp’s independent measurement as a multi-platform media currency to transact against.