VideoAmp’s YouTube Companion Report
Break Down Silos with YouTube Measurement.
We are excited to launch our new YouTube Companion Report, helping you unlock granular performance insights across linear TV, streaming, digital and YouTube to inform cross-channel optimizations.
- Expand digital coverage by incorporating a historically siloed partner into cross-channel measurement.
- Assess effectiveness of YouTube targeting tactics in achieving your marketing goals.
- Identify incremental reach and overlap that YouTube is delivering to linear, OTT, and digital investments.
- Optimize to business outcomes by assigning fair credit to YouTube on the path to conversion.