VideoAmp Awarded Gold Stevie as “Best New Product and Service of the Year, Video Platform for Media & Publishers”
VideoAmp has been named winner of a Gold Stevie® Award in The 19th Annual American Business Awards® for the Best New Product and Service of the Year – Video Platform for Media & Publishers category.
What are the Stevie® Awards? The Stevie® Awards are the world’s premier business awards. They were created in 2002 to honor and generate public recognition of the achievements and positive contributions of organizations and working professionals worldwide. In short order the Stevie has become one of the world’s most coveted prizes.
More than 3,800 nominations from organizations of all sizes, and in virtually every industry, were submitted this year for consideration in various categories, including Startup of the Year, Executive of the Year, Best New Product or Service of the Year, Marketing Campaign of the Year, Virtual Event of the Year, and App of the Year, among others. More than 250 professionals worldwide participated in the judging process to select this year’s Stevie Award winners.
Here are a few of the judges’ comments declaring VideoAmp the victor:
“Getting the data right to deliver the best content/ad to the right person, at the right time is imperative. Beyond traditional digital media (websites) and social media, the universe of streaming video is a relatively new content vehicle stuck in an old and outdated measuring model. Per the CIMM blog post shared, the different data sources and attribution models make it very difficult to evaluate the most basic advertising buy and resulting reach, ROI or impact analysis. The idea of aggregating consumption data and audience/household data from different sources to help define, measure and optimize advertising sounds like a much-needed and surprisingly nascent capability. The case studies touting “greater ad reach,” “unique household targeting” and “$$ brand value” definitely make a case for a positive impact to clients through the solution.”
“In the age where data is King, Queen and CEO, any platform that can step up analytical capability and minimize waste is a winner. Good new product and strong results.”
“Good product with an interesting use case. With these insights, advertisers can make real-time optimizations to reduce over-frequency and drive net new reach most efficiently through cost analysis of performance metrics. VideoAmp’s planning tools enable advertisers to use these insights as a baseline to plan and activate against their next buy.”
“A great technological data platform that works with famous and successful customers. An interactive and professional-looking website with a clear design that well represents what the company does. Good presentation of case studies that VideoAmp made for their clients.”
“Great work optimizing data driven advertising using smarter approaches. I could see the novel solutions your product is offering based on immediate demands of the users. Good luck!”
“The media performance measurement and attribution problem is a tough one, mainly due to data harmonization across sources. VideoAmp’s insights driven optimization approach makes it possible for advertisers to get a read on performance.”
Congratulations to all of this year’s winners as we continue to drive the industry forward together!