VideoAmp at MediaPost TV & Video Insider Summit
Making Steps Towards a Value Driven Ecosystem
The transaction of media is a multi-dimensional process. In an ideal world, this process provides value to three key participants- the Advertiser, Network and Agency.
At the core of this value driven ecosystem is data. VideoAmp joined Mediapost’s TV & Video Insider Summit to share why all datasets are not created equal, and how working with a trusted measurement provider allows advertisers to leverage a more accurate dataset- ultimately, understanding how that data can be used to make better decisions.
Want to learn more? Let’s Talk.