VideoAmp at Adweek Convergent TV Summit
How Can We Bridge the Data Divide to Make Convergent TV a Reality?
The TV experience has changed dramatically, living at the intersection of multiple channels, devices, and platforms. Consumers have more choices than ever before with a proliferation of access points to content while advertisers face further siloed datasets with less measurability. With an understanding of the use cases and benefits of leveraging a commingled TV viewership dataset, advertisers can gain more valuable insights and make better decisions.
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