Oct 15 2021
Thought Leadership
VideoAmp at Adweek Convergent TV Summit
![Featured image for VideoAmp at Adweek Convergent TV Summit](https://videoamp.com/wp-content/uploads/2022/02/VideoAmp-Adweek-Convergent-TV-Summitt-The-New-Normal-Demystifying-the-Data-Divide-2021.jpg)
How Can We Bridge the Data Divide to Make Convergent TV a Reality?
The TV experience has changed dramatically, living at the intersection of multiple channels, devices, and platforms. Consumers have more choices than ever before with a proliferation of access points to content while advertisers face further siloed datasets with less measurability. With an understanding of the use cases and benefits of leveraging a commingled TV viewership dataset, advertisers can gain more valuable insights and make better decisions.
Want to learn more? Let’s Talk.