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Thought Leadership - 27 posts
Thought Leadership posts

The Future of First-Party Data: How Advertisers Can Unlock Smarter, Privacy-First Measu...

Identifying Media Measurement Metrics for Cross-Platform Viewership

VideoAmp Summit at Cannes 2023

How to Cut Waste, Not Dollars with Outcome-Based Marketing: A Conversation with Jenny ...

Ramzi Nasr: Multi-Party Clean Rooms at the Snowflake Summit

Alternative Currencies Disrupt Legacy in 2023 Upfronts

Identity Resolution: Why It’s Crucial for Cross-Platform Audience Measurement

Josh Hudgins at Upwave’s “Going Beyond Currency”

New Currencies and The Three Essential Factors for Success

New Media Currencies and the Value for Brands