Thought Leadership posts

CTV Advertising: The Comprehensive Guide to Connected TV Marketing

How Are TV Ratings Gathered? Understanding Big Data as a Solution for Accurate Viewersh...

How to Create a Media Plan for Video Advertising That Works

Breaking Down Silos: The Convergence of Media Currency and Advanced Measurement

Data Clean Rooms vs. Traditional Analytics Platforms: A Strategic Framework for 2025 Wi...

The Future of First-Party Data: How Advertisers Can Unlock Smarter, Privacy-First Measu...

Identifying Media Measurement Metrics for Cross-Platform Viewership

VideoAmp Summit at Cannes 2023

How to Cut Waste, Not Dollars with Outcome-Based Marketing:  A Conversation with Jenny ...

Ramzi Nasr: Multi-Party Clean Rooms at the Snowflake Summit