Thought Leadership posts

What is CTV in Marketing: Why the Living Room is Now Marketing’s Most Valuable Digital ...

Identity Resolution 2025: Win with Audience-First Media Plans

The Frequency Trap: How to Avoid Cross-Platform Planning’s Blind Spot

CTV Advertising: The Comprehensive Guide to Connected TV Marketing

How Are TV Ratings Gathered? Understanding Big Data as a Solution for Accurate Viewersh...

How to Create a Media Plan for Video Advertising That Works

Breaking Down Silos: The Convergence of Media Currency and Advanced Measurement

Data Clean Rooms vs. Traditional Analytics Platforms: A Strategic Framework for 2025 Wi...

The Future of First-Party Data: How Advertisers Can Unlock Smarter, Privacy-First Measu...

Identifying Media Measurement Metrics for Cross-Platform Viewership