As SVP of Product, Laurent Colard, is focused on integrating the Elsy platform into VideoAmp's organization and leading a team that reduces latency and time-consuming manual operations for campaign managers, while also eliminating the disconnect of measurement from day-to-day decisioning.

Laurent Co-Founded and acted as CEO of Elsy, a media investment optimization platform, which was acquired by VideoAmp in 2022. He started the company in 2015 with a vision for a new approach to media planning through the systematic application of technology, data and algorithms for campaign management and optimization. Prior to founding Elsy, he led the global analytics function of GroupM.

As SVP, Corporate Development & Strategy, Brett Focuses on corporate development, strategy, capital raising and targeted engagements that help define and accelerate the company’s strategic objectives. Brett has spent over a decade in various M&A roles including corporate development and private equity across a variety of stages and transaction types.

Brett holds a B.A. in Philosophy, Politics, & Economics from the University of Pennsylvania. Retired athlete and avid skier.

As SVP, National Agency Solutions, Jessica Pritchard empowers VideoAmp’s agency clients to break down the silos that exist within the traditional landscape of TV, Digital and OTT. Her proven track record of exceeding goals, growing and developing leaders, and simplifying complex strategies enables her a unique set of skills leveraged in an unwavering dedication to add value for internal and external stakeholders alike.

Jessica’s leadership philosophy is rooted in radical candor, caring personally while challenging directly to bring out each individual's strengths. With over 8 years of experience in the advertising industry, her passion lies in understanding the psychology of consumers and how advertisers can best connect with them.

Jessica is a former D1 gymnast at the College of William and Mary, where she received her B.S. in Business Marketing.

As SVP of Organizational Development, Allison works to maximize the effectiveness of the organization through planned systems of change including process, strategies & practices. She is responsible for organization wide learning & development and communication on behalf of the Office of the CEO. With years of experience in Sales and Enablement, she brings a customer-first mindset to every engagement.

In addition to her extensive sales and leadership experience, Allison is an adventurous eater, karaoke enthusiast and retired marathoner / soccer player. She graduated from Villanova University and is certified in Brain Based Conversations from the NeuroLeadership Institute.

As SVP of Marketing Science, JP oversees the expansion of VideoAmp’s capabilities in multi-touch attribution and scenario planning. JP has extensive experience managing account teams as well as analytical and consulting teams for marketing analytics, market research and strategy consulting firms.

JP has an MBA from Stanford University and a BS Computer Science from the Engineering School at the Universidad de los Andes.

As SVP of Business Development, Randy is responsible for building and managing partnerships throughout the industry to enhance VideoAmp’s data capabilities and platform products. Randy’s experience and relationships with data providers were key in driving the construction of VideoAmp’s industry leading commingled TV viewership dataset. Randy has significant experience in the design, development and operation of big data solutions and is an industry expert in the processing, cleansing and utilization of television viewership data in advertising platforms.

He studied Computer Science at Westfield State University and received his MBA from Boston College.

As EVP, Revenue Operations, Laura is focused on Revenue Operations and Sales Enablement across VideoAmp’s fast growing Revenue Team. In this role, Laura is focused on revenue management, incentive structures, sales training and onboarding, operations, and sales leadership coaching and mentorship.

She has a passion for motivating, inspiring and growing high performing sales teams that continue to exceed goals beyond what was thought possible. She builds trust and powerful relationships across internal teams and external partners to drive the highest level of results.

When not slinging ad tech, you'll find Laura living her best mom life with Charlotte and Madison, singing Taylor Swift and driving with the windows down. Any free time? You can meet her at SoulCycle.

As SVP of Finance & Strategy, Mehdi focuses on capital raises, M&A and corporate development support, along with providing actionable recommendations for VideoAmp's senior leadership and governance to optimize corporate value creation. Mehdi spent over a decade in Europe, Africa, Asia, Middle East and Silicon Valley with Ernst & Young leading a variety of large-scale engagements ranging from IPOs, debt offerings and M&A advisory for private equity firms and Strategic buyers in the technology space.

Mehdi holds a Msc. and Bsc. in Management from Skema Business School in France and MBA from The Wharton School at the University of Pennsylvania.

As SVP, Client Success Emily oversees Enterprise Client Success and Account Management teams. She leads her teams in delivering measurable value to customers across platform and activation solutions alike, with a focus on retention and growth through consultation and data-driven storytelling.

Emily received her B.A. in Business Administration from the University of San Diego.