VideoAmp is a software and data company creating a more sophisticated data-driven advertising ecosystem that redefines how media is valued, bought and sold.
Our platform provides measurement and optimization tools that unify audiences across the disparate systems of traditional TV, streaming video and digital media.
Everyone Has Their “Why”
We increase return on investment for advertisers, revenue for publishers and improve the viewing experience for consumers.
We sign papers of incorporation and hire engineers, data and marketing scientists, designers and amazing sales people to tell the world.
We announce our $2.2M seed round and the debut of our first product: a cross-screen demand-side platform (DSP) for connected TV, over-the-top (OTT) and digital video.
We announce our $15M Series A funding led by RTL Group.
We partner with Mediaocean to create a software solution to optimize TV upfront commitments for the first time ever.
We announce our $21M Series B growth round.
We acquire IronGrid Data Services and launch our data and emerging products division.
We announce the debut of our Marketing Investment Platform, adding cross-screen measurement to our software and data solutions; Over $10B of marketing investment is now planned and measured via VideoAmp.
We are awarded four patents for the planning, execution and measurement of advanced TV advertising.
To power audience-based, upfront cross-screen deals for advertisers, we team with leading TV programmers and OTT platforms for the first time.
We close a $70M investment led by The Raine Group, following revenue growth of 700% over the past two years.
As SVP of Marketing, Esther runs the product marketing, brand marketing and demand generation divisions dedicated to delivering meaningful and measurable value for clients using a data-first approach while driving strategic solutions that foster a bond of trust. Equal parts brand architect and tactician, she builds confidence across disciplines and translates needs into opportunities.
Esther has overseen several M&As, corporate rebrand initiatives and conversion of top tier brands to enterprise platform clients at a global scale over her 10 years of experience. She is a certified ScrumMaster, operating from a principle of servant leadership whose focus is on the needs of the team and those they serve.
Esther received her B.S. in Marketing, Specialization in Integrated Marketing Communications from San Diego State University.
As SVP of Design, Frank is responsible for honing VideoAmp's brand aesthetic and driving the company's core brand values across marketing, product, and sales. As a design leader he has a passion for blending inspired creativity with bleeding-edge technology.
As Chief Technology Officer, Tony focuses on the acceleration and innovation of VideoAmp’s planning, measurement and optimization solutions, along with the big data that supports it.
As Founder & CEO, Ross McCray manifests the company’s mission by ensuring VideoAmp always maintains a performance oriented culture that runs at higher velocities, with higher standards than most. He relentlessly looks for and exploits every opportunity possible to remove slack in the system by expecting higher quality outcomes, stepping up the pace and growing people out of their comfort zone.
As Chief Product Officer, Cameron oversees the entire Product organization. Cameron and his team focus on the current and future needs of clients and how to meet them through product enhancements and development.
As Chief People Officer, Marisa is responsible for creating strategic talent plans to support the candidate process and employee lifecycle. Marisa is a strategic leader reimagining the workplace experience while aligning her organization's business purpose to each employee’s wildest ambitions. She is a certified Results-Based Coach from The NeuroLeadership Institute and has advanced certificates in strategic human capital and advanced organization design from The Center for Effective Organizations at USC.
Prior to a career in the People space, Marisa was a professional performer and vocalist. Marisa now lives with her growing family in Los Angeles.
As SVP of Marketing Science, JP oversees the expansion of VideoAmp’s capabilities in multi-touch attribution and scenario planning. JP has extensive experience managing account teams as well as analytical and consulting teams for marketing analytics, market research and strategy consulting firms.
JP has an MBA from Stanford University and a BS Computer Science from the Engineering School at the Universidad de los Andes.
As SVP of Business Development, Randy is responsible for building and managing partnerships throughout the industry to enhance VideoAmp’s data capabilities and platform products. Randy’s experience and relationships with data providers were key in driving the construction of VideoAmp’s industry leading commingled TV viewership dataset. Randy has significant experience in the design, development and operation of big data solutions and is an industry expert in the processing, cleansing and utilization of television viewership data in advertising platforms.
He studied Computer Science at Westfield State University and received his MBA from Boston College.
As Chief Strategy Officer, Nick leads VideoAmp’s industry partnership efforts, as well as its corporate and development strategy. Experienced with start-ups and behemoths alike, Nick has a proven track record of delivering exceptional value to both clients and partners. A true veteran in the space, Nick sits on the IAB’s Advanced TV Committee.
As President at VideoAmp, Michael is responsible for driving the company’s go-to-market strategy and creating a high-performance culture focused on successful customer outcomes. A proven leader, Michael has a track record of delivering exceptional results for advertisers within linear TV, digital media and marketing technology.
A Sydney native, Michael earned his BA at the University of Technology Sydney and now resides in the tri-state area with his family and two pugs.
As Chief Financial Officer and VideoAmp Board Member, Paul oversees the exponential growth and scaling of VideoAmp's business. A legendary financial leader in the ad tech industry, Paul has led both private and public companies through hyper-growth, mergers and acquisitions and IPO, bringing extensive expertise to the position.
As Chief Revenue Officer, Laura is focused on driving and growing revenue across VideoAmp’s Platform and Solutions suite. She manages revenue forecasting, incentive structures, team strategy and go-to-market execution. She has a passion for motivating, inspiring and growing high performing sales teams that continue to exceed goals beyond what was thought possible. She builds trust and powerful relationships across internal teams and external partners to drive the highest level of results.
When not slinging ad tech, you'll find Laura living her best mom life with Charlotte and Madison, singing Taylor Swift and driving with the windows down. Any free time? You can meet her at SoulCycle.
As Senior Vice President of Enterprise Solutions, Anthony partners with agency and brand clients, publishers and the ad ecosystem, to drive ROI across planning, activation and measurement objectives. Anthony helps VideoAmp clients achieve competitive differentiation by creating innovative solutions that are tailored to their unique marketing objectives. Anthony has a proven track record in sales, analytics, operations and building high performance teams. His US and global experience ranges from start-ups to blue chip companies to strategic consulting and he currently serves as an advisor to innovative start-ups.
Anthony has an MBA from University of Michigan and a BA in Commerce and Economics from University of Toronto.
As Chief Measurability Officer, Josh boasts over 30 years of market research and audience measurement experience. Josh brings his expertise in audience measurement to the role with a focus on cross-screen measurability and its influence on advertising’s ever-evolving landscape. Josh serves as President of the Media Research Council and was the recipient of the esteemed Erwin Ephron Award in 2020.
When not focusing on advertising, Josh is a gold and platinum record holder with his liner notes for the Allman Brothers Band's 2004 DVD, “Live From the Beacon Theater,” earning him the honor with the Recording Industry Association of America.
As SVP of Sales & Enablement, Allison works to maximize revenue across the organization with the end-to-end management of TV Maximizer agreements. She leads her team in meeting and exceeding revenue goals, creating harmony across departments, refining sales and customer service processes to maximize value and bringing a customer-first mindset to every engagement.
In addition to her extensive sales and leadership experience, Alli is an amateur chef, adventurous eater, karaoke enthusiast and retired marathoner / soccer player.
As Chief Investment Officer, Rob brings decades of expertise in financial operations and business strategy to his role, where he will be integral in VideoAmp’s continued exponential growth. Rob is an industry veteran having led companies through tremendous growth and international expansion, overseeing all financial aspects, including Mergers & Acquisitions, Financial Planning & Analysis, Business Intelligence, Predictive Analytics and Data Science, Operational Finance, Revenue Management and Accounting.
He lives in Westlake Village, CA with his lovely wife and their two very active boys.
As SVP of Client Success, Kim ensures VideoAmp’s clients have the solutions, services and resources needed to find success in achieving their business goals. With nearly a decade of experience, she has honed her skills in developing innovative marketing strategies, empowering top talent and driving value for clients in an ever-changing industry. Kim has experience navigating acquisitions, developing high growth cross-screen sales strategies on a global scale and delivering exceptional results for clients across advertising and marketing technology.
Kim is an avid runner, University at Albany alum and art lover.
As Chief Accounting Officer, Wendell oversees all accounting functions and processes. He leads his team in scaling VideoAmp’s infrastructure to accommodate rapid revenue growth, while strengthening internal controls to meet the rigor required of a fast-growing company.
As Chief Legal & Privacy Officer, Andy stays busy managing all of VideoAmp’s legal and privacy functions. He is responsible for helping the company’s world class sales and partnership professionals lead the convergence of TV and Digital advertising while maintaining the industry’s high standards of privacy. Andy has counseled media and technology companies for over 20 years and is recognized by the IAPP as a Certified Information Privacy Professional in the United States.
Andy is the proud father of two (mostly) perfect daughters and currently resides with his wife in Marin County, California.
As EVP of Product and Data Science, Hari leads his team in the development of software solutions and services that revolutionize the way advertising is transacted, benefiting advertisers, content creators and consumers. Remaining constantly in-tune with the evolving TV viewership landscape, Hari and his team anticipate and decipher client and industry needs, creating products that fill in the gaps.
As SVP of Finance & Strategy, Mehdi focuses on capital raises, M&A and corporate development support, along with providing actionable recommendations for VideoAmp's senior leadership and governance to optimize corporate value creation. Mehdi spent over a decade in Europe, Africa, Asia, Middle East and Silicon Valley with Ernst & Young leading a variety of large-scale engagements ranging from IPOs, debt offerings and M&A advisory for private equity firms and Strategic buyers in the technology space.
Mehdi holds a Msc. and Bsc. in Management from Skema Business School in France and MBA from The Wharton School at the University of Pennsylvania.
As SVP of Operations, Dylan works to create cross functional alignment on key items while making teams more efficient in their day-to-day operations. He strives to use data in a way that explains complex issues in a simple way to drive decision making within an organization. Through a combination of data and crowdsourcing, Dylan is able to identify core issues and creatively problem solve.
Dylan who is a day one Vamper, found his passion for leading and organizing teams in his high school sports days.
As EVP of TV Strategy & Currency at VideoAmp, Jonathan is tasked with driving the strategy behind the company’s further development of a currency-grade transaction-ready TV dataset for the entire advertising ecosystem, including buyers, sellers, delivery providers and other adjacent vendors, to transact upon.
Jonathan has been actively involved in emerging media for over 25 years as an innovator in media research and audience-based media planning.
We embrace constant change and are driven to solve the industry’s toughest challenges by breaking down barriers and putting people first.