We build software and data solutions that power a three-way value exchange between publishers producing content, audiences engaging with it across channels and advertisers seeking to connect with those audiences.
The future of advertising depends on innovation that drives differentiated value for all.
Everyone has their “why.”
Ours is to become the leading independent measurement and optimization conduit for privacy-safe, cross-channel advertising transactions.
We sign papers of incorporation and hire engineers, data and marketing scientists, designers and amazing sales people to tell the world.
We announce our $2.2M seed round and the debut of our first product: a cross-screen demand-side platform (DSP) for connected TV, over-the-top (OTT) and digital video.
We announce our $15M Series A funding led by RTL Group.
We partner with Mediaocean to create a software solution to optimize TV upfront commitments for the first time ever.
We announce our $21M Series B growth round.
We acquire IronGrid Data Services and launch our data and emerging products division.
We announce the debut of our Marketing Investment Platform, adding cross-screen measurement to our software and data solutions; Over $10B of marketing investment is now planned and measured via VideoAmp.
We are awarded four patents for the planning, execution and measurement of advanced TV advertising.
To power audience-based, upfront cross-screen deals for advertisers, we team with leading TV programmers and OTT platforms for the first time.
We close a $70M investment led by The Raine Group, following revenue growth of 700% over the past two years.
SVP, Account Sales
Chief Legal and Privacy Officer
Chief People Officer
SVP, Business Development
SVP, Client Success
EVP, National Account Sales
EVP & GM, Data and Supply
Co-founder & CEO
Chief Revenue Officer
Chief Measurability Officer
Chief Financial Officer
We embrace constant change and are driven to solve the industry’s toughest challenges by breaking down barriers and putting people first.
Demonstrate consistently strong performance and support your teammates so others can rely on you. Be authentic, candid and warm while always ensuring consistency between your words and actions. Own your mistakes, fix them, and act with humility.
Do More With Less
Automate or outsource all repetitive and low-value tasks. Spend a high majority of time on unsolved high-value problems. Optimize input to output ratios and gain leverage.
Figure It Out
There’s no instruction manual. Make wise decisions despite ambiguity. Use data to hone your intuition and thrive on change. Find meaningful connections that others miss.
Ship It Fast
Take smart risks, ship it fast and iterate. Value speed and rapid recovery over error prevention; no lives are at risk. Our biggest threat is the lack of innovation.
Make It Fun
Be positive in all situations and make people feel better about themselves. Have fun every day and make it contagious. Help people find meaning in their personal and professional lives.
Never sacrifice your health and wellbeing. Grow your physical, mental, financial and spiritual wellness in harmony with your personal and professional responsibilities.
Learn and grow faster than anyone in your peer set. Proactively extract raw and direct feedback about yourself. Think big and help others think big.
Be a Legend
Focus on results over process. Deliver an unbelievable amount of constant and valuable work throughput. Be a legend by making more legends.