Wag the Long Tail

Big data take little data.

Tune into this Insightful discussion around utilizing big data to unleash the full potential of long-tail networks, for advertisers and publishers alike. Learn how big data not only raises the value of long-tail content by reaching valuable, niche audiences, it also helps advertisers efficiently find those audiences across screens and partners. Whether you’re a long-tail publisher or advertiser, discover what the value of using big data in planning and measurement can unlock for you.

Panelists:

• Kristen Roberts, Chief Revenue Officer, Great American Media
• Bill Osborn, EVP of Networks, Outdoor Sportsman Group
• Sam Armando, EVP / Director of PMX Intelligence & Investment, Publicis Media

Moderator: Grace Golden, Director of Client Growth, VideoAmp