The Way We’re Unlocking the Future of Measurement with Clean Rooms

VideoAmp’s EVP, Josh Hudgins, joins the virtual stage with Dave Krenn, VP, Data Advancement & Vendor Enablement, Advanced Advertising at Paramount to discuss how clean rooms are going beyond being the latest industry buzzword, and solving for real world problems.

The pair talked about how data clean rooms are enabling granular precision of joint dataset analyses, all while maintaining privacy and security without sacrificing accuracy. These innovations ensure that advertisers and content owners feel in control of their ultimate core asset- their data.