Partner Spotlight: Brad Stockton at dentsu
As the evolution of measurement currencies continues to make industry headway, dentsu’s SVP of US National Video Innovation, Brad Stockton is not only excited about the possibilities for the business he represents on a daily basis, but for the larger media ecosystem. He’s also amped up (pun intended) for a world in which accountability is front and center for media partners.
In this episode of Vamplify, VideoAmp’s SVP, Marketing Esther Maguire talks to Stockton about the opportunity that a new way of conducting business underpinned by interoperability within the confines measurement could have for brands, marketers and media publishers.
Hear why Stockton thinks collaboration among competitive sets is the key to truly enabling data-driven linear and going beyond measurement to understanding the actions consumers take after ad exposures.
Being able to take measurement and currency, put them together, and really and truly find the best medium and use the best tactics for our clients is core. That is where data and technology comes into place–to allow us to do this.
Brad Stockton | SVP, US National Video Innovation, dentsu
Find more partner spotlights in our Vamplify Thought Leadership series.