Stick To The Cross Platform Plan

Today’s media landscape moves faster than ever—and no single platform holds the key to success. In this forward-looking session, we unpack why holistic, cross-platform media planning is no longer a nice-to-have but a must-do. From navigating signal loss and shifting privacy norms to maximizing the value of first-party data, the conversation will spotlight how brands, agencies, and publishers can work smarter together to build resilient, results-driven strategies. Expect a candid discussion on the challenges (think fragmentation, misaligned incentives, and measurement headaches) and opportunities (think smarter targeting, better storytelling, and stronger partnerships) shaping the future of media planning. If you’re ready to break the silo mindset and plan for what’s next, this session delivers the map—and the mindset.

Speakers: 

• Nicolas Grand, Executive Director of Research Investment Analytics, WPP Media
• Clarissa Season, Chief Experience Officer, Annalect
• Ryan McConville, EVP & Chief Product Officer, Ad Platforms & Operations NBCU

Moderator: Bryan Goski, EVP, Revenue, VideoAmp