Know Your Audiences

This discussion digs into why audience-first approaches are the new gold standard for maximizing ROI and reducing media waste. From mastering first-party data to building custom, real-time audiences, unpack how forward-thinking players are leveraging API-first solutions and dynamic data sets for smarter targeting and superior campaign outcomes. Experts across tech, agencies, and the publisher ecosystem will share insights on moving beyond legacy broad-based strategies toward the future of customizable, exposure-driven, and conversion-ready audiences—designed to maximize ROAS.

Speakers: 

• Jose Ferreria, EVP, Product Strategy and Transformation, CMI Media Group 
• David Porter, Head of Ad Sales Research, Data + Insights, WBD
• Marc Goldstein, Director, Partnerships: AdTech & Advanced Advertising, MRI-Simmons
• Anant Veeravalli, Global Chief Data and Analytics Officer, IPG Mediabrands & Acxiom
• Todd Gordon, Co-Founder, Audyns

Moderator: Peter Nummerdor, VP, Product, VideoAmp