Intentional Search Party
How can we know if ads are truly sparking real interest, not just boosting recall? This panel brings together voices from brands, agencies, publishers, and innovative measurement companies to break down the new frontier of search-based intent in advertising. We’ll explore how linking identity-based TV and digital ad exposure data to real-world search behavior creates a much clearer picture of what drives consumer action. Industry pros will share lessons learned, big wins, and the challenges involved in connecting ad viewership to genuine signals of intent—with insights going way beyond what surveys or keyword tracking alone can offer. Expect a lively discussion on new tech, privacy-compliant approaches, and why understanding “search lift” is the digital equivalent of seeing someone walk into your store. Whether you’re on the buy side, sell side, or just here for the metrics, you’ll take away actionable ideas and a peek at what’s next as advertisers chase smarter outcomes in a cross-platform world.
Speakers:
- Emily Kistner, Senior Director, TV Strategy Captify
- Georgina Thompson, Chief Investment Officer, Hearts + Science
- Nadalie Dias, Chief Media Officer, Hearts + Science
Moderator: Stephanie Martin, Senior Director, Product Sales VideoAmp
