Clicks, Creators & Cash: Mastering Measurement in the Social Era

This energetic panel pulls back the curtain on the numbers driving social media today, from TikTok stars to agencies, advertisers, and brands hungry for ROI. We’ll go deep on why precision and accuracy in measurement are more important than ever for nailing campaign planning, fair pricing, and real-world outcomes—whether you’re creating viral content, building a brand strategy, or signing the next big sponsorship. You’ll hear from media pros, data geeks, and a creator who’s been there and negotiated that. From the pitfalls of vanity metrics to the cold hard cash behind CPMs, no spreadsheet gets left behind! Expect lively debate, actionable advice, and a few viral reference moments. Whether you’re obsessed with TikTok or measuring across all platforms, this conversation goes further than surface stats to reveal what really moves the needle (and the dollars) in the social media economy.

Speakers:

• Samir Chaudry, Co-Host The Colin and Samir Show
• Colin Rosenblum, Co-Host, The Colin and Samir Show
• Nic Paul, Co-Founder and President, Spotter
• Cristina Lawrence, EVP, Consumer + Content Experience Razorfish
• Jorge Ruiz, Global Head of Marketing Science TikTok

Moderator: Danielle Zazula VP, Sell-Side Revenue – Digital Platforms VideoAmp