Welcome to the First Party

Unlocking the potential of first-party data, advertisers can now craft highly targeted media plans tailored to specific audience segments across all mediums, inclusive of digital and social channels. By harnessing insights directly sourced from their own customer interactions in tandem with Digital 1st party data, advertisers gain unparalleled understanding of consumer behaviors. This enables strategic allocation of advertising budgets, ensuring they reach the right audiences at the right moments, ultimately maximizing campaign ROI and driving business growth. This panel explores the benefits and use cases of planning off publisher’s 1st party data.

(Right to left)

Moderator: Katie Owens -Strategic Partnerships Lead, VideoAmp

Panelists: 

Alex Dao – Global Head of Agency Development + Sales Partnerships, Snapchat

Seun Odeneye – Managing Director, Media for UK & IE, KINESSO