Sep 22 2026
Media Coverage

VideoAmp Receives JIC Re-Certification as National TV Measurement Currency Through 2028

The U.S. Joint Industry Committee has re-certified VideoAmp as a national currency for television measurement through 2028. The certification recognizes VideoAmp’s ability to meet both buy- and sell-side requirements for transactable currency. As the industry’s most comprehensive currency evaluation to date, the JIC’s decision validates VideoAmp’s leadership in providing measurement solutions that power the modern TV marketplace.

Source: Adweek