VideoAmp Integrates with Captify to Launch the Industry’s First Solution Directly Tying Search Outcomes to Currency-Grade Viewership Data
NEW YORK – Today, VideoAmp, a leading media measurement company transforming advertising, and Captify, the leading provider of real-time audiences and insights fueled by Search Intelligence, announced a new solution to provide scalable, identity-based search lift measurement linking household-level ad viewership with real-world search behavior.
The launch marks VideoAmp’s first integration with a search outcomes provider, adding to the existing integrations VideoAmp has with providers of Outcomes data for Auto, CPG, Healthcare, Retail and many other vertical markets.
This integration delivers a privacy-compliant, 100% deterministic solution by combining VideoAmp’s VALID™, its proprietary big data and technology engine, with Captify’s search intelligence. Now, advertisers have unprecedented visibility into real-world outcomes in-flight, opening the door for campaign optimization and smarter investment decisions.
Captify’s semantic technology brings a unique contextual understanding to user behavior that other search-based measurement solutions cannot.
Source: Business Wire