VideoAmp Announces VXP™, an Industry-First, Cross-Platform Planning Solution Leveraging Publisher First-Party Data
NEW YORK— VideoAmp, a leading media measurement company transforming advertising, today announced VXP™ (VideoAmp Cross Screen Planner) the first-of-its-kind, next generation of media planning to help agencies and brands efficiently reach target audiences across linear TV, streaming and digital platforms.
VideoAmp is expanding its current integrations to unlock access to census-level streaming data from leading publishers including Disney, FOX and Paramount to provide a true cross-platform solution that augments their currency-grade cross-platform measurement dataset spanning 40M homes and 65 million devices. Snap was previously announced last August.
“In pursuit of enabling precise, cross-platform planning for our rich and engaging content, this solution from VideoAmp will continue to expand the way we demonstrate performance and outcomes for advertisers across our inventory,” said Dana McGraw, SVP of Data and Measurement Science, Disney. “By leveraging insights rooted in identity and our clean room engagement with VideoAmp, we’re continuing to explore new ways we – and the wider industry – can plan and measure reach of audiences in streaming, with accuracy and precision.”
Source: Business Wire