U.S. Joint Industry Committee Completes Audit of Certified Currencies to Validate Transactability of New Data for the Upcoming Broadcast Season
NEW YORK — The U.S. Joint Industry Committee (JIC) today announced the completion of its mid-term audit which evaluated enhancements to Comscore, iSpot and VideoAmp’s certified currencies of record ahead of the 2025–2026 broadcast season. The results reaffirm the certification and currency-grade readiness of all three providers.
The audit was a rigorous, real-world evaluation that was designed to ensure measurement providers can meet the baseline requirements for operational functionality, transparency and usability. Of particular note, Comscore has now met the JIC’s benchmark for transactability in personified demographics as part of the audit, joining iSpot and VideoAmp to offer the market three solutions that have been verified as transactable across personified demographics, households and advanced audiences.
Source: PR Newswire