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Apr 08 2020
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Beet.TV: Josh Chasin Talks Measurement, Measurability & Attribution

Josh Chasin discusses the increased demand by brands for measurement and attribution of ad impressions on a more granular level. Not only do brands want to see more of this, they want it to be cross-platform.

Source: Beet.TV

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Beet.TV: VideoAmp’s Commingled ACR & STB Data To Unify TV Buying: Parkes

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