FreeWheel’s Strata Platform and VideoAmp Announce Measurement and Currency Integration to Elevate Attribution Capabilities

NEW YORK— Today, FreeWheel, a global technology platform for the television advertising industry, and VideoAmp, a media measurement company transforming advertising, announced a deal to integrate VideoAmp’s advanced audience measurement and currency solutions into the Strata platform. VideoAmp’s measurement data will now be available to Strata clients, enabling more informed, data-driven decisions across national TV buys.

This partnership expansion addresses the advertising landscape’s growing demand for innovative data offerings to measure performance and guide media campaigns. Strata customers will now have the ability to transact and analyze ad delivery using VALID^TM, VideoAmp’s data and technology engine consisting of its robust viewership footprint, leading identity graph and patented clean room technology.

“This deal marks a significant milestone in our mission to build a multi-currency world,” said Josh Hudgins, Chief Product Officer at VideoAmp. “By leveraging VALID^TM and embedding our suite of APIs directly into Strata’s infrastructure, we’re enabling agencies and brands to access currency-grade data and precise cross-platform measurement within their existing workflows.”

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