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    • Planning & Optimization

      Craft efficient video plans and engage target audiences at the ideal frequency across screens.

    • Measurement & Currency

      Evaluate cross-platform media performance based on the audiences and outcomes that matter most to your business.

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      Deploy media budgets more efficiently so you can drive better results and receive thunderous applause from your clients.

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Sep 03 2020
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Media Coverage

Video Ad News: Conversion Modeling & Attribution in a Post-Cookie World feat. JP Pereira

Our SVP of Marketing Science, JP Pereira, spoke to Video Ad News about life after cookies and how conversion modeling and machine learning will have an even bigger role to play in the future of attribution.

Source: Video Ad News

Related news

Aug 26 2020

MediaPost: Josh Chasin Interview Highlights at ARF Awards Show
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