AMS and VideoAmp Announce Strategic Collaboration Advancing Cross-Channel Targeting and Measurement with AI-Driven Patented Technology
NEW YORK— AMS (Active Media Services), the global independent media solutions company, is excited to announce a new relationship with VideoAmp, a leading tech-first measurement company for linear, CTV and digital advertising. VideoAmp’s suite of offerings will enable several product initiatives that will enable AMS clients to strategically reach and measure custom audiences across the full video landscape.
AMS Technology will leverage VALID™, VideoAmp’s big data and technology engine comprising their viewership footprint, industry-leading identity graph and patented clean room technology across the entire company, including XACTV, Involved Media, and Active International.
“VideoAmp has an amazing combination of scale, speed, and technical integrations, allowing us to be even more strategic in how we plan and buy video. We can compare custom audience CPMs to traditional demo CPMs to see what we’re really getting for our clients.” – Alex Sapoznikov, CIO of AMS
Source: PRWeb
