Powered by VideoAmp^TM

Create, share and syndicate audiences with ease. Efficiently activate and measure audiences for more effective campaigns.

• Streamlined audience workflows
• Advanced audience enabled
• Ability to share audiences seamlessly with partners

• Gain insights into your audiences with detailed metadata.
• Create custom audiences leveraging first party data.
• Share audiences among mutual clients.
• Syndicate audiences for precise targeting.

Eliminate fragmented tools and datasets, and craft data-driven video plans that zero in on your target audiences wherever they are watching. Input your advertiser constraints and optimization goals, then refine your plans until you achieve the ideal strategy for your campaign execution.

• Holistic planning across linear TV, streaming and digital
• Granular budget recommendations by network, daypart, program and platform
• Tailor-made video plans based on your custom audiences and constraints

• Create cross-publisher video plans designed to achieve your reach or impression goals.
• Optimize data-driven linear and video plans to most efficiently reach advanced audiences across platforms.
• Uncover the incremental audience efficiencies that publisher inventory can drive for advertisers.

Uncover who your ads reached and how many times across linear TV, streaming and digital media. Leverage prescriptive insights to reach your desired audience at the optimal frequency throughout the campaign.

• Automated measurement reporting at scale
• Granular reporting by network, daypart, program and digital tactic
• In-flight campaign insights to make adjustments before it’s too late
• Measurement of advanced audiences based on first or third party data

• Find the sweet spot across linear and digital for optimal audience reach and frequency.
• Demonstrate the incremental audience reached from streaming and digital platforms.
• Uncover overlap across channels and partners to drive investment efficiencies.
• Determine which network and platforms are most efficiently reaching target audiences.
• Gain an edge on the competition with insights into their reach of your target audiences.

Demonstrate the impact of your cross-platform media campaigns on driving sales and other key business metrics with multi-touch attribution and return on ad spend insights.

• Attribution reporting down to networks, dayparts, programs and digital tactics
• Advanced audience conversion insights
• Measurement precision fueled by VideoAmp’s industry-leading Commingled ID Graph

• Evaluate which partners and tactics are most effective at driving conversions.
• Demonstrate the return on ad spend achieved with cross-platform media campaigns.
• Identify the specific audiences converting most frequently to inform more effective targeting strategies.

Glean comprehensive insights into content consumption across the national TV landscape, and develop strategic, data-driven media strategies to reach your desired audiences.

• In-depth viewership metrics at the network, daypart and program level
• Advanced audience insights based on first or third party data
• Tentpole event viewership insights across key audiences

• Enhance programming schedules based on audience viewership trends.
• Demonstrate how content reaches key audiences for advertisers.
• Determine how to allocate future spend based on audience viewership patterns.

Set up a single campaign configuration for all your plans that includes key audiences and campaign dates.

• Simplify campaign setup processes.
• Maintain consistent planning configurations.
• Centralize and streamline campaign data management.