Jul 08 2022
Company, Culture

VideoAmp CEO Ross McCray Named Entrepreneur Of The Year® Greater Los Angeles by EY 

We are so proud to announce that VideoAmp’s CEO and Founder, Ross McCray, has been named Entrepreneur Of The Year® Greater Los Angeles by EY. Entrepreneur Of The Year recognizes the most ambitious leaders who are building and sustaining successful, dynamic businesses around the world. The winners are chosen by a panel of esteemed leaders, CEOs, and visionaries who evaluated candidates based on their demonstration of long-term value through entrepreneurial spirit, purpose, growth and impact, among other core contributions and attributes.

VideoAmp was founded in 2014 with a mission to redefine the way media is valued, bought and sold. That same mission resonates today more than ever. As the founder and CEO of the company, Ross has had a laser focus on revolutionizing how video viewership is measured and optimized, along with the “currency” that publishers and advertisers use to complete media transactions. To achieve this mission, Ross tapped into the three-way value exchange that takes place between publishers, advertisers and consumers. 

To solve the problems plaguing the advertising industry, VideoAmp leverages its market-leading commingled TV viewership dataset, along with innovative software solutions, all of which are accessible within the VideoAmp platform. VideoAmp has seen accelerated growth and market adoption for its measurement and currency solutions across the advertising ecosystem, which are empowering the world’s largest advertisers, agencies and publishers to extract more sales and revenue from their media and content investments.

Congratulations to Ross on this massive honor, and to all of the 2022 winners.