VideoAmp and AMC Networks Delivering Cross-Platform Measurement at Scale
VideoAmp & AMC Networks Showcase What’s Possible When Premium Content Meets Advanced Cross-Platform Measurement at AMCN’s Annual Tech & Innovation Breakfast
On March 3rd in New York, AMC Networks hosted its second annual Tech & Innovation Breakfast, where VideoAmp’s EVP of Account Management & Growth, Aaron Lilly, was invited on stage to showcase our work to bring cross-platform planning into the future. Hosted by AMCN’s Evan Adlman, Lilly shared the stage with presenters from both Omnicom and Horizon to highlight the advancements in how premium content gets measured, valued, and monetized.
With the VideoAmp platform, AMC Networks has ingested over two years of linear and ad server logs, giving buyers the ability to plan and measure across their full portfolio, spanning more than 30 endpoints. That means a true, deduplicated understanding of reach and effectiveness across every screen where AMC Networks’ content lives. This integration allows for a holistic view of media impact across all AMC Networks, backed by outcome-based measurement to drive insights and optimizations.
To enable audience-based planning and measurement, the key is connecting exposures to specific audiences and real-world outcomes. That’s why VideoAmp has invested in assembling and connecting best-in-class data assets, including:
- Commingled Set-top-box + ACR dataset for robust linear viewership measurement
- A cleanroom ecosystem for privacy-safe, representative streaming measurement
- Conversion datasets that connect ad exposures to real-world actions
- VideoAmp’s proprietary identity spine tying it all together across every screen
Layered on top of AMC Networks’ Outcomes solution, which connects exposures to website visits, store foot traffic, and sales, and buyers get something they’ve long been asking for: measurement with speed, granularity, and proof.
VideoAmp and AMC Networks are proving that the promise of modern media measurement isn’t just theoretical, it’s operational – proven by the work already in place with partners like Omnicom and Horizon. This is what it looks like when the right data, identity, and technology come together at scale.
Want to learn more about our cross-platform planning capabilities? Let’s talk →
