NBCUniversal Certifies VideoAmp for Advanced Currency
During NBCUniversal’s much anticipated annual One23 conference, they revealed certified measurement and currency partners going into the 2023 broadcast year. VideoAmp is elated to have been named one of those partners and will be working with NBCU in the following capacities:
- Advanced Audience Measurement: NBCUniversal certifies two partners including VideoAmp as a cross-platform currency for advanced audiences
- Multi-Currency and Cross-Platform Workflow Automation: In a scaled integration with Mediaocean, NBCUniversal will support planning, posting, and billing on multiple currencies including VideoAmp for advanced audience buys across linear and streaming
- In-Flight Streaming Optimization: NBCUniversal taps into FreeWheel, which will be launching new APIs that unlock real-time multi-currency optimization and in-flight pacing, allowing marketers to adjust streaming campaigns on multiple currencies including VideoAmp for advanced audience buys
“This is a pivotal time for the entire advertising ecosystem. We couldn’t be happier to join NBCU in revolutionizing the media landscape for a more sophisticated, data-driven, cross-platform way of measuring audiences. We look forward to what is now possible in this broadcast year and beyond,” Ross McCray, CEO & Founder of VideoAmp.
VideoAmp’s scale across major networks, holding companies and leading advertisers has proven to deliver high value with operational efficiency for clients looking to execute advanced audience buys. In addition to 30+ advertisers using VideoAmp for advanced audience guarantees without any legacy currency involvement in Q4 2022, VideoAmp was NBCU’s first measurement partner to integrate with their audience insights hub in partnership with Snowflake.
The Value of Using VideoAmp as a Currency
Leveraging VideoAmp as a currency for media transactions drives more accurate results and maximizes business outcomes for both buyers and sellers. The foundation of VideoAmp’s currency is rooted in the accuracy and stability of our dataset. VideoAmp’s dataset is one of the largest commingled, deduplicated and enriched footprints in the market and powers all of the solutions and tools within our advertising platform. Using our currency-grade data and advertising platform solutions, clients are able to tap into advanced audiences and real-time insights to plan, optimize and measure reach and frequency across screens. Sellers can maximize the value of their inventory, drive higher yields, and show buyers the incremental impact and ROI their audiences and content delivers for advertisers.
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