Webinar The Competitive Metrics that Matter Most
Spend numbers tell you what the category is buying. They don’t tell you who your competitors are actually reaching — and that’s the insight most teams need before the next planning cycle.
Join Eric Blenk, Director of Client Enablement, for a live walkthrough of competitive reporting inside VXM™. He’ll cover both Competitive Essentials, for share of voice benchmarking across up to 20 competitors, and Competitive Insights, for head-to-head reach overlap against a single competitor — and when to reach for each.
Session takeaways:
- Benchmark your share of voice across the competitive set heading into Upfront negotiations
- See how key competitors reach any advanced audience, not just age/gender demos
- Identify down to the program level where competitors are reaching your audience, and where they’re absent
Date/Time: Day, June 4 | 1 PM EST
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