Webinar From Viewership to Action: A Guide to Content & Exposure Audiences.
Content audiences tell you what people watch. Exposure audiences tell you what ads they’ve seen. Both are powered by currency-grade data, and both are straightforward to build and put to work.
Join Eric Blenk, Director of Client Enablement, for a live walkthrough on how to build, deploy and use them across your workflow.
Session takeaways:
- Understand what content audiences and exposure audiences actually are and when to use each
- See how the same audience definition and identity foundation powers planning, measurement and activation, so your targeting stays consistent across every step
- Walk away knowing how to use content and exposure audiences for conquesting, frequency management and ad sales strategy and more
Date/Time: Thursday, April 16 | 1 PM EST
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