Jul 14 2022

VideoAmp’s “Currency Collaboration” at Cannes Lions 2022

We had a fantastic week at the 2022 Cannes Lions Festival where we were able to inspire and be inspired alongside a slew of impressive thought leaders from across the advertising industry. To kick off the week, we hosted a group of clients and partners at our “Currency Collaboration” lunch to share exciting announcements, as well as a deep-dive on recent successes with using VideoAmp as a currency.

In this video, you can revisit a key highlight from our week: announcing our new currency partnership with TelevisaUnivision. Their SVP of Data, Analytics & Advanced Advertising, Dan Aversano, joined our President, Michael Parkes, to discuss the implications of the deal and our shared commitment to better measuring diverse audiences, especially U.S. Hispanics.

You’ll also hear from:

  • Paramount’s SVP of Advanced Advertising, Travis Scoles, on exciting campaign results since they’ve implemented VideoAmp as currency, as well as a nod to our partnership with OpenAP and how we’re working to operationalize currency for the industry at scale
  • Mediaocean’s Chief Development Officer, Ramsey McGrory, regarding our newly announced integration with their workflow and tools