Amazon Ads Chooses VideoAmp for Measurement of Streaming and Live Sports
At their 2023 Newfronts presentation, Amazon Ads announced that they have selected VideoAmp as a measurement partner for Amazon’s Streaming TV (STV) and Live Sports programming. This partnership is a significant milestone for the industry and Amazon Ads’ clients, allowing them to use VideoAmp to measure cross-screen impressions and reach, complementing the first-party measurement solutions of Amazon Ads.
“We’re thrilled to expand our relationship with Amazon and bring VideoAmp’s advanced measurement solution to Amazon Ads’ premium ad-supported streaming video and live sports offering. This is a milestone that highlights the industry’s growing demand for advanced measurement and cross-platform solutions which are crucial for advertisers. We’re excited to work with Amazon Ads to provide advertisers more accurate measurement with valuable insights to help them maximize their return on ad spend,” Michael Parkes, President, VideoAmp.