Viewership in Crises

2020 is panning out like life asking you to make lemonade out of lemons; only to find out your lemons are made up of 99% rind. We’ve seemingly been faced with one crisis after another, testing our emotional and mental capacities, and forever changing the way we go about our daily lives.

VideoAmp has been actively monitoring changes in TV viewership over the last five months, developing analyses that help advertisers better understand where their audiences are watching and where they can better optimize their media spend. This month, we turned our focus to identifying advanced audiences, termed Heavy and Light News viewers, and how their behaviors have been impacted in light of current events. Which news networks are seeing the biggest gains since the beginning of June, and how are these changes paced by specific audience groups? 

Check out our latest feature in Forbes, “As TV Audiences Turn To News Networks In Droves, A Dive Into Viewer Behavior In The First Half Of 2020”, as Josh Chasin, VideoAmp’s Chief Measurability Officer, uncovers the answers to these questions and more.