The Drop Shop Be Better.
💚 Being Better is an ongoing effort for us to grow, make changes and become more aware. The latest Drop Shop collection is dedicated to our communities and appreciation for our planet.
How is VideoAmp striving to be better?
- Upending the status quo and creating a better Advertising Platform for our clients.
- Creating less waste in the ecosystem by providing better transparency with representative data.
- Delivering best-in-class service that yields better results and a better partner experience.
- Raising each other up as colleagues to create better work relationships and opportunities to shine.
- Pushing ourselves competitively to be better than we were yesterday.
We heard you. Many Vampers provided valuable feedback from previous drops that you wanted us to have a pre-order system. Along with launching the first pre-order collection, here are some additional changes we took as a team to be better.
What we did differently
Inspiration
Tagline
The Green looks good on you tagline was designed to be a daily reminder to make positive changes that help the world around us while still being playful and on-brand with the Drop Shop’s overall theme. Green, as a color, was also chosen because it symbolizes balance and progress.
Color Theory
When creating the color palette, we looked at the terrain and beauty that comes from the Earth. The greens showcase how we can view “green” initiatives in multiple ways; calm and energetic, quiet and loud, pristine and fresh. The gray represents the raw state of recycled materials. You’ll also see brown, representing sand/wood and the blue, representing ocean/sky.
Topograpghy
Much of the artwork in this collection was inspired by topographic maps. The pattern was chosen as a visual cue to be mindful of the ground that we walk on and how small ripples in a body of water can lead to waves of impact.
Font
We used a decorative serif font with additions of embellishments that create a life-like vine aesthetic. We hand drew additional elements based off this font and altered it to make it look more modern which felt in line with our collection’s theme to create something new out of something old.
Leaf Map
In conjunction with the topographic elements, we decided to continue with the motif of maps to show a sense of community from a zoomed-out lens. The map of each location blending in with the veins of a leaf remind us that we are a part of a larger, living, breathing ecosystem.
What you can do differently.
Here are 5 simple steps you can take right now:
Limit your food waste: Because transporting and storing food for consumption uses a lot of energy, use that Better tote bag and try to purchase seasonal foods that don’t use excessive packaging.
Eat more plant-based meals: Even one plant-based meal a week can make a big impact. Foods like tofu, lentils, chickpeas, and quinoa are responsible for emitting 70 times less greenhouse gasses than beef while also requiring less land to produce. Use that indoor garden and start eating green.
Recycle and compost: Check your local guidelines on recycling and composting options. When purchasing things, take a moment to learn about the materials being used to produce those goods. Like many of our items in this collection, strive to purchase sustainably made goods.
Reduce your plastic: Reusable items such as the tumbler and tote bag will assist in eliminating single use plastic. This will equate to less landfills and pollution everywhere.
Conserve energy: Simple actions such as turning off the lights or electronic equipment in the office or at home will save the planet and money on your electric bill. When it’s time to get comfy with your Better blanket, take time to power electronics off.
How to build a better community
Here are some simple ways to makes waves of impact.
Item Kits
Swag Kit
Green looks good on you. Sustainability and environmentally conscious swag is what’s in this season.
Hoodie: Designed with a bespoke map illustrationg of each of our hub/HQ locations, this hoodie remind us to be better to our community and peers. Manufactured from 100% U.S.-grown cotton and dyed through environmentally friendly practices, the pieces are sourced and created right in our backyard. Talkabout community!
Trucker Hat: Made with 70% organic cotton fiber, 30% recycled polyester mesh, this hat manufacturer partners with For The Planet, Green America, Organic Trade Association, and Rodale Institute, donating a portion of sales to environmental causes.
Health Kit
Embrace Wellness with our kit that promotes better health and a more environmentally conscious lifestyle- be better in more ways than one.
Yoga Mat
This premium yoga mat is naturally antimicrobial, environmentally friendly and sustainably sourced. Unlike traditional products that require trees to be cut down, cork products are made through the practice of carefully stripping bark that is regenerated by trees over time.
Gym Bag
This eco-friendly gym bag is made in a Fair Trade Certified factory, meaning sustainability is supported through each step of the supply chain. The bag also uses GOTS Certified materials, following a strict criteria that prohibits the use of toxic chemicals during processing, and provides strong labor provisions to protect and empower workers.
Consumer Kit
This kit was designed with your daily routine in mind. Even the smallest changes can go a long way in creating a better environment.
Tote Bag: Run your errands and get to and from work with this vibrant tote bag made from 50% recycled cotton, 42% sustainably-sourced cotton and 8% mixed recycled fibers (and is completely biodegradable)! A stylish way to ditch single-use plastic.
Tumbler & Metal Straw: The all-over printed tumbler includes a reusable metal straw and serves as an eco-friendly reminder to stay hydrated. Made out of stainless steel, it’s a small lifestyle adaptation that will reduce your carbon footprint; plastic bottles release 2.5 million tons of carbon dioxide into the atmosphere annually.
Indoor Hydroponics Garden: Looking for an upgrade to your kitchen counter, or a fresh garnish for your cocktail? The indoor hydroponics garden isn’t just beautiful, it’s also saving your wallet by encouraging less consumption of store-bought and packaged veggies or herbs.
Home Kit
This kit adds features to your living space that give a nod to the effort to be better.
Knit Blanket: This cozy, heavyweight knit blanket is made from natural yarn in a warm oatmeal color accented with a corner embroidered Better pinch tag. The materials come from recycling plastic water bottles, fishing nets, fabric excess from cutting patterns and other items otherwise destined for the waste stream.
Terrarium Kit: A beautiful desk terrarium kit that reminds us to take better care of the planet. A low maintenance piece that promotes creativity to make any space more natural and beautiful.
Dopp Bag: Each dopp bag purchase also supports Feeding America’s campaign to end hunger by helping donate meals to kids and families in need. Being Fair Trade Certified and GOTS Certified, sustainability and ethical practices are supported throughout the supply chain.